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Writer's pictureMichael Heilman

WWE tags Peacock as its new streaming platform

On Monday, World Wrestling Entertainment announced they have signed an exclusive multi-year agreement with Peacock for $1 billion, as reported by Todd Spangler.


Financial terms of the @peacockTV@WWENetwork pact were not disclosed. WWE president/chief revenue officer Nick Khan told me, “We feel great about the financials. Otherwise we wouldn’t have done the deal” https://t.co/yR4CsISt5J via @Variety — Todd Spangler (@xpangler) January 25, 2021

WWE Network launched in 2014 featuring on-demand content, a live 24-hour channel, original programming, and live pay-per-views. The first pay-per-view to air on the WWE Network was SummerSlam that featured John Cena and Brock Lesnar in the main event.

WWE president and chief revenue officer Nick Khan said this on joining Peacock. “We feel great about the financials. Otherwise, we wouldn’t have done the deal. To have WrestleMania in particular — which is our Super Bowl — available [for no extra cost] on Peacock is quite different from other models you’re seeing.”

Starting March 18, 2021, all WWE content will be on Peacock featuring a live 24-hour channel, along with on-demand content, original programming, live wrestling shows like NXT UK, and live pay-per-views. In 2022, WWE will produce “one signature documentary annually” for Peacock. As of October 2020, Peacock has over 22 million subscribers.

Peacock has three different plans. You can sign up for free to watch limited shows with ads available at no cost. The other plans include ads for $4.99 or $49.99 a year, or no commercials cost $9.99 a month or $99.99 a year. This year, Peacock have moved several NBC Sports Gold packages over to Peacock, including Premier League, Speed Skating, Figure Skating Pass, Rugby Pass, Supercross, and Pro Motocross.

WWE plans to share details with its subscribers will be switched to Peacock at a later date. WWE’s first major pay-per-view of the year, the Royal Rumble, airs this Sunday from Tropicana Field at 7 pm on WWE Network.

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